About the CEO

Introducing Sam Sutherland

Introducing Sam Sutherland

Introducing Sam Sutherland

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After years of helping small businesses grow and running a boutique real estate firm for over half a decade, Sam noticed a persistent problem: even the most talented professionals were stuck in time-for-money service models — exchanging their expertise one client at a time, with no clear path to scale.


When he stepped away from real estate to complete an MBA in Digital Transformation, Sam began shaping what would become Productised.ai. He built the first prototypes with his childhood and family friends, Tinara and Will, who remain collaborators on the journey today.


As AI tools exploded in popularity, Sam saw how most platforms weren’t built for experts and their clients — they were built for developers, content creators, or AI hobbyists. Meanwhile, clients needs and expectations are shifting and require more than just PDFs, quizzes, or chatbot replies. There was no system built to truly productise a professional’s value — so he created it.


With a background in marketing, leadership, and digital transformation, Sam bootstrapped Productised.ai — the world’s first platform designed to turn a professional’s process into a branded, client-ready AI product. Unlike typical form builders or AI agents, Productised introduces a workflow that chains client inputs through AI prompts, embedded expert knowledge, and dynamic output pages — all without code.


From leading real estate teams to consulting founders to building a category-defining AI platform, Sam’s journey has always centered around helping others unlock independence through systems.


Today, Sam is the co-founder of Productised.ai — a platform designed to reshape how expertise is packaged, shared, and sold in the AI era.


Sam and the productised.ai team vision is clear: help coaches, consultants, and agencies step off the treadmill — and replace over $10B in static PDFs, scorecards, templates, and SOPs with intelligent, client-ready products.


“Productised is essentially the first vertical agent platform for expert client delivery — and with platform white-labelling on the horizon, we intend to be the last one you’ll ever need.”


Connect with Sam on Linkedin

Ready to get productised?

By turning your expertise into a streamlined, user-friendly product, you make your content easier to consume, easier to act on, and far more scalable. It’s how you serve more people, more effectively — without overwhelming them or yourself.

Coming Soon

Grey Label

Product Suites

Monetisation

Mastermind

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