A Claude key is your own API key from Anthropic — you create it in your Anthropic account, paste it into Productised once, and from then on your products run on your account rather than ours. Anthropic bills you directly for what they use, at their prices, with no markup from us and no monthly lead limit from your plan. And yes — you see more, not less. Every product has a Cost & Credits panel showing exactly what it has spent this month in real dollars, how many tokens that was, and which part of the product drove it. That view is the same whether you are on our credits or your own key. On the Agency plan it works per client. One key on the account is inherited by every client workspace, or you can give a single client their own key and it overrides the account key for that workspace alone — useful when a client wants their AI usage on their own Anthropic bill. Costs are recorded per workspace either way, so you can always see what each client’s products actually cost you. You can also check before you commit. Before you add a key, the same panel tells you what that product would have cost you direct to Anthropic — so it is a decision you make with a real number rather than a guess.

Most forms just collect information. Most lead magnets give everyone the same thing. And traditional scorecards often rely on rigid if/then rules, branching logic and predefined outcomes that have to be built and maintained by hand. Productised was built from the ground up with AI in mind. Instead of forcing every prospect through a fixed decision tree, it can reason across their responses, understand context and generate something more relevant to their situation. The result is a more useful experience for the prospect — and a clearer picture for you of who they are, what they need and who is worth following up with. Most tools in this space bolt on their own page builder — another editor to learn, wrapped around the same AI underneath, and priced accordingly. We build inside Claude instead. There is no wrapper to maintain and none to charge you for, and that shows up in what you pay. It also means you are never waiting for us. When Anthropic ships a better model, your products get better with it — not when we have finished rebuilding our editor around it, but as it lands. Nearly every AI builder is reasoning over the same frontier models in the end, so the question worth asking of any of them is how much of what you are paying for is the AI, and how much is a layer sitting between you and it.

You bring the expertise. Productised uses each prospect’s answers to apply that expertise to their situation, so they receive a result, recommendation or next step that feels relevant to them rather than something written for everyone.

Yes. Productised can look at every submission for things like fit, intent and the criteria that matter to your business, helping you see who to prioritise and what to talk about when you follow up.

No — we deliberately leave room for the expert: you. Productised isn’t about uploading your entire “business brain”, building an AI version of yourself, or using agents to do the work your clients hire you for. If AI can replicate your thinking, advice and delivery, you risk commoditising the very expertise that makes you valuable in the first place. We think AI should make it easier for people to understand the value of working with you — not give them another reason to question why they need you at all. That’s why we use AI for a narrower job: helping prospects understand what you do, see how it applies to their situation and recognise the value of taking the next step. The goal has never been to automate the expert out of the business. It’s to help more of the right people do business with them.

Yes. Your experiences can use your own branding, messaging and domain, so prospects experience your business — not ours.