You bring the expertise. Productised uses each prospect’s answers to apply that expertise to their situation, so they receive a result, recommendation or next step that feels relevant to them rather than something written for everyone.

Yes. Productised can look at every submission for things like fit, intent and the criteria that matter to your business, helping you see who to prioritise and what to talk about when you follow up.

No — deliberately. We believe every feature has to earn its place. If it doesn’t help you attract prospects, give them more value or create more opportunities, we took it out. We’d rather be the platform you understand in an afternoon than the one you spend weeks learning and only ever use 10% of. Busy business owners don’t have time for endless onboarding or shiny new features for the sake of it. We want our customers winning more business, not managing more software. And if we ever have to resort to weekly onboarding calls just to help people understand how to use Productised, we’ll know we’ve taken it too far.

No — we deliberately leave room for the expert: you. Productised isn’t about uploading your entire “business brain”, building an AI version of yourself, or using agents to do the work your clients hire you for. If AI can replicate your thinking, advice and delivery, you risk commoditising the very expertise that makes you valuable in the first place. We think AI should make it easier for people to understand the value of working with you — not give them another reason to question why they need you at all. That’s why we use AI for a narrower job: helping prospects understand what you do, see how it applies to their situation and recognise the value of taking the next step. The goal has never been to automate the expert out of the business. It’s to help more of the right people do business with them.

Yes. Your experiences can use your own branding, messaging and domain, so prospects experience your business — not ours.

No — deliberately. Selling access to AI can look attractive on paper: pay for the platform, put your expertise behind a portal, then imagine dozens or hundreds of customers paying you every month. The problem is the platform bill starts on day one. The recurring customers may not. There’s also a bigger positioning risk. The more your offer starts to look like “pay me to access my AI,” the easier it becomes for a customer to ask: why am I paying you at all if the AI is doing the work? You risk commoditising the very expertise you’re trying to sell. We prefer a simpler model for business owners who care about long-term credibility: use AI to demonstrate your value, not replace it. Create something genuinely useful, give it away freely, and use that value to start conversations and create demand for the judgement, experience and service only you can provide. That’s also why we’ve kept Productised affordable. Your AI products should help you win customers — not become another subscription business you have to run.

We’re working on one with a small group of agencies already using Productised across multiple clients. The goal is to give agencies what they actually need: separate client workspaces, completely independent branding, domains, leads and settings, plus a shared usage allowance across the agency account — without having to buy a full standalone subscription every time you add a client. We’re also deliberately avoiding unnecessary complexity. Your clients don’t need another portal to learn or account to manage unless there’s a genuine reason for one. Productised is designed to let the agency create, manage and deliver the experience on their behalf. We’re building the agency plan around how agencies are actually using Productised, rather than adding features because an “agency platform” is expected to have them. If you’re looking to use Productised across multiple client accounts, get in touch about early access.