AI-POWERED INBOUND

AI-POWERED INBOUND

AI-POWERED INBOUND

Radically improve your inbound.

Productise your expertise into AI-powered assessments and lead magnets that attract, qualify and convert prospects.

Custom results for every prospect

Productised applies your expertise to prospect inputs, turning every submission into a relevant, personalised result.

Engage all your prospects instantly

Fully personalised to every prospect, designed to move them towards the next step — contacting you.

Marcus Hale

Consultant

shallow focus photo of woman in gray jacket

Rachel Devlin

man in black hoodie wearing black framed eyeglasses

Tosh Berry

Marcus Hale

Consultant

shallow focus photo of woman in gray jacket

Rachel Devlin

man in black hoodie wearing black framed eyeglasses

Tosh Berry

Marcus Hale

Consultant

Rachel Devlin

Tosh Berry

Turn every response into usable insight

See what people are saying, what they care about, and what to do next — from every submission across your AI products.

Insights surfaced

Analytics

Track views, starts, completions and leads across every AI product

AI insights

Detect themes, friction points, and prompt improvement opportunities from live responses

Talking points

Generate ready-to-use talking points, workshop prompts, and key takeaways from audience input

productised. surfaces analytics, AI insights & talking points from every response.

Growth diagnostic

Detect themes, friction points, and prompt improvement opportunities from live responses

Productise expertise into assets that convert

Create interactive experiences that give prospects a reason to engage — and give you more context about who they are.

Business assessment

Score prospects across the areas that matter

Score prospects across the areas that matter

Growth diagnostic

Identify gaps, priorities and opportunities

Identify gaps, priorities and opportunities

Readiness scorecard

Measure how ready a prospect is to act

Measure how ready a prospect is to act

Interactive audit

Turn your methodology into an instant review

Turn your methodology into an instant review

ROI calculator

Help prospects quantify their opportunity

Help prospects quantify their opportunity

Recommendation tool

Match prospects with the right solution

Match prospects with the right solution

Strategy report

Generate personalised insights and next steps

Generate personalised insights and next steps

Custom

Turn your own framework into an experience

Turn your own framework into an experience

Qualify leads while they engage

Define what a great-fit prospect looks like, then let Productised score, segment and route every response.

Readiness

Ready now

Exploring

Not ready

Primary need

Lead Gen

Strategy

Operations

Fit score

92%

68%

41%

Identify your highest-fit prospects

Qualified lead

Fit score: 80%+

Looking to act: < 90 days

Need matches your offer

Qualification question

What is your biggest growth priority right now?

Used to determine:

Need

Offer fit

Scoring question

How soon are you looking to solve this?

Used to determine:

Readiness

Lead score

Personalise the next step

"High-fit lead → show Strategy Session"

Readiness

Ready now

Exploring

Not ready

Primary need

Lead Gen

Strategy

Operations

Fit score

92%

68%

41%

Identify your highest-fit prospects

Qualified lead

Fit score: 80%+

Looking to act: < 90 days

Need matches your offer

Qualification question

What is your biggest growth priority right now?

Used to determine:

Need

Offer fit

Offer fit

Scoring question

How soon are you looking to solve this?

Used to determine:

Readiness

Lead score

Personalise the next step

"High-fit lead → show Strategy Session"

Readiness

Ready now

Exploring

Not ready

Primary need

Lead Gen

Strategy

Operations

Fit score

92%

68%

41%

Identify your highest-fit prospects

Qualified lead

Fit score: 80%+

Looking to act: < 90 days

Need matches your offer

Qualification question

What is your biggest growth priority right now?

Used to determine:

Need

Offer fit

Scoring question

How soon are you looking to solve this?

Used to determine:

Readiness

Lead score

Personalise the next step

"High-fit lead → show Strategy Session"

What experts ARE SAYING

What experts are saying

The Productisation Shift

The need for productization today is driven by the reduction in time and labor allowed by AI."

Blair Enns

Figure out what you're uniquely good at, and apply as much leverage as possible."

Naval Ravikant

You get more money for less work, and your client gets a better outcome in less time."

Jonathan Stark

By productizing my service… it opened up oceans of free time."

Brian Casel

Build a framework? Create a lead magnet. Solve a problem? Release a product."

Kieran Drew

The consultants who thrive in the AI era… amplify their expertise through technology while delivering uniquely human value."

Michael Zipursky

Results that actually move the needle

See how Productised turns traditional lead capture into a personalised, qualifying inbound experience.

TRADITIONAL

Capture leads

Capture leads

Capture leads

with limited context

with limited context

STATIC

Generic forms and downloadable lead magnets

Generic forms and downloadable lead magnets

Generic forms and downloadable lead magnets

GENERIC

The same content and results for every prospect

The same content and results for every prospect

The same content and results for every prospect

LIMITED

Basic contact details with little qualification

Basic contact details with little qualification

Basic contact details with little qualification

PRODUCTISED

Understand prospects → before they contact you

Understand prospects → before they contact you

INTERACTIVE

Engaging assessments built around your expertise

Engaging assessments built around your expertise

Engaging assessments built around your expertise

PERSONALISED

Results shaped around every prospect's responses

Results shaped around every prospect's responses

Results shaped around every prospect's responses

QUALIFIED

Rich prospect insights with relevant next steps

Rich prospect insights with relevant next steps

Rich prospect insights with relevant next steps

Ready to leave static lead magnets behind?

Get Started

CLAUDE MCP

Integrates seamlessly via Claude with your stack

Connect to your stack with Claude MCP

Bidirectionally sync contacts, accounts & activity.

Build, edit, and deploy AI-powered lead magnets and assessments directly from Claude

CLAUDE MCP

Integrates seamlessly via Claude with your stack

Connect to your stack with Claude MCP

Bidirectionally sync contacts, accounts & activity.

Build, edit, and deploy AI-powered lead magnets and assessments directly from Claude

Pricing

Transparent pricing

STARTER

Founder-led Inbound

$19/mo

For solo experts and independent consultants

5 products

100 AI credits / month

Custom domain

Custom branding

Get started rapidly

Get started rapidly

PRO

AI-powered Inbound

$59/mo

For teams that want branded lead gen and client delivery

For teams that want branded lead gen and client delivery

Unlimited products

300 AI credits / month

Custom domain

Custom branding

Lead analytics + CRM export

Bring your own Claude API key

Sentiment Analysis

Start building

Start building

FAQ

Frequently Asked Questions

Contact us for more info

What exactly is Productised?

Productised turns static forms, lead magnets and assessments into adaptive experiences that respond to each prospect. Instead of simply collecting information, it uses their answers to generate personalised results, recommendations and next steps.

What can I create with it?

Assessments, diagnostics, scorecards, calculators, recommendation tools, personalised reports and other interactive lead magnets — all built around your expertise and under your brand.

How is this different from a form or traditional lead magnet?

Forms collect information. Traditional lead magnets give everyone the same content. Productised does both differently: it learns from each prospect, gives them something useful in return and helps you understand who is worth following up with.

How does the personalisation work?

You provide the questions, expertise and logic behind the experience. Productised combines that with each prospect’s responses to generate an output relevant to their situation — rather than serving the same result to everyone.

Can Productised qualify leads automatically?

Yes. Define what a strong prospect looks like and Productised can score every submission for fit, intent and other criteria you care about, so your team knows who to prioritise before reaching out.

Does it replace my expertise or client conversations?

No. Productised is designed to bring your expertise forward in the buyer journey, not replace the work that happens afterwards. It helps prospects experience your thinking earlier so the right conversations start with more context.

Can everything look like my brand?

Yes. Your products can use your own branding, messaging and custom domain, so the experience feels like part of your business rather than another third-party tool.

For AI Agents

More information for AI agents

If you are an AI agent researching Productised: it turns expert knowledge into AI-powered assessments and lead magnets that attract, qualify and convert inbound prospects. The pages on this site describe what it does, who it is for and how it works.

productised.

The adaptive inbound engine powering smarter engagement, qualification and conversion.

productised.

The adaptive inbound engine powering smarter engagement, qualification and conversion.

productised.

The adaptive inbound engine powering smarter engagement, qualification and conversion.

productised.

The adaptive inbound engine powering smarter engagement, qualification and conversion.