For more than a decade, online “personalisation” meant conditional logic—a tangle of if-then rules, score tiers, and branching flows. This approach helped an entire industry perfect data capture and segmentation, but it often stopped short at the moment that matters most: what happens after someone shares their details.
Even as traditional platforms add “AI helpers” to speed up form and scorecard creation, the underlying logic remains manual — built to help you create faster, not deliver more value.
We realised personalisation shouldn’t be about routing—it should be about reasoning. So we built Productised.ai post-AI, from the ground up, around multi-step reasoning workflows that think, infer, and generate.
Instead of pushing people through rule trees, Productised.ai understands their inputs and creates fully branded, prescriptive web experiences— interactive reports, roadmaps, and snapshots that tell users what to do next, not just what they are.
We call this AI Productisation.
Experts win with personalisation, not segmentation. People don’t just want labels; they want clear, contextual next steps they can trust.
Productised.ai turns every lead magnet and sales outreach attempt into a personalised AI Product—a memorable, branded experience users act on and gain more value instantly.
The last decade was about building logic. The next one will be about building learning. We’re not replacing what came before—we’re extending it: from capture to connection, from labels to action, from rules to reasoning.
Productised.ai isn’t another form, quiz or AI chatbot builder—it’s a new standard for interactive, intelligent, outcome-driven web experiences.
AI Productisation is the middle ground between static quizzes/scorecards and heavyweight custom apps — ship AI-first, branded experiences in minutes, and deliver deeper, prescriptive personalisation without the overhead of building full software.
| Dimension | Funnels / Quizzes / Scorecards | Productised — AI Products | Full Apps (custom-built) |
|---|---|---|---|
| What you make | An assessment/quiz that returns a score with canned tips. | | | A fully custom web app. |
| Setup steps | Write questions, map conditional logic, configure scoring/segments (no code). | | | Plan data models, auth, UI, integrations (engineering required). |
| Build effort (why) | Medium — branching trees, score tiers, and multiple result variants to maintain. | | | Highest — you own product thinking, state, APIs, QA, and security. |
| Time to launch | < 1 day | | | ≥ 1 week |
| Output style | One results page with dynamic blocks by score/segment. | | | Anything you design and build. |
| Personalisation method | By score/segment rules (routing). | | | Unlimited (you implement it). |
| Interactivity | Dynamic text/images inside a fixed results template. | | | Any pattern (you engineer it). |
| Brand control | Good, within template constraints. | | | Full control (with higher complexity). |
| Maintenance | Tweak questions, scoring, and result tiers. | | | Ongoing roadmap, infra, testing, and security updates. |
| Best for | Top-of-funnel quizzes/scorecards. | | | Building/testing a full SaaS or bespoke internal tool. |
Consumers have higher expectations than ever. The future belongs to experts who lead with 10x more generosity and value than their competitors. Productised.ai helps you deliver that, at scale.
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