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Manifesto

Product Building Shouldn’t Be Reserved for Developers

Coaches, consultants, and agencies are rich in expertise — but poor in time. Turning that expertise into scalable products has traditionally meant learning complex tools, hiring developers, or stitching together brittle workflows.

We believe product building should be as natural as thinking through a client problem. That’s why Productised exists — to democratise AI product creation for modern experts.

From Conditional Logic to AI Productisation

For years, “personalisation” meant conditional logic — long forms, branching funnels, and rigid outcomes. More questions meant more friction, and more setup meant less momentum.

📉 Long, logic-heavy funnels routinely lose over 40% of users before completion.

AI changed what’s possible. Personalisation no longer needs interrogation. It can be contextual, adaptive, and intelligent — with far fewer inputs.

This shift is what we call AI Productisation.

The AI Product Canvas

We didn’t design Productised like traditional software. We designed it around how experts already think and work.

Whiteboards and canvases are how consultants map problems, design frameworks, and collaborate with clients. So we built the AI Product Canvas — a visual space where your AI product takes shape as you describe it.

You talk to AI. The product appears. Pages, questions, reasoning, and outputs — all visible, editable, and deployable.

What This Unlocks

  • Minutes, not hours to build complete AI products
  • Higher-value lead magnets that feel like real consulting
  • Clear structure without technical complexity
  • Scalable delivery before the sales call

Every AI Product becomes a bridge — from insight to trust, from trust to action.

The Shift Is Already Underway

💡 The future belongs to experts who productise their thinking.

Productised isn’t about replacing human expertise. It’s about amplifying it — so more people can experience its value, instantly.

Ready to productise what you know?

Old World vs AI Product Canvas

You’re already paying for traffic.
The difference is whether your audience receives a generic outcome — or real, personalised value they can act on immediately.

Comparison of traditional funnels, Productised AI Products, and custom-built apps.
DimensionFunnels / Quizzes / ScorecardsProductised — AI ProductsFull Apps (custom-built)
What you createA form that outputs a score with generic tips.|A fully custom web app built for a specific workflow.
Time to launch~1 day|Weeks–months
How it’s builtHidden logic, branching rules, and result buckets.|Manual product design, engineering, and testing.
Personalisation approachPredefined scores and static outcomes.|Unlimited — but only after significant build effort.
Depth of value“Here’s your score.”|Whatever you invest time to design and build.
End-user experienceOne static results page.|Any experience an engineer implements.
Brand experienceTemplate-based and constrained.|Full control with higher cost and complexity.
Business impactCollect leads → manual follow-up.|High impact once launched, slow to reach market.
Build effortDozens of rules and result versions to maintain.|You own infra, APIs, QA, and ongoing maintenance.
MaintenanceConstant tweaks to questions and scoring.|Ongoing development and technical upkeep.
Best fitTop-of-funnel lead capture.|Bespoke SaaS or complex internal tools.

Why AI Productisation Works

For Professionals

  • Turn your expertise into AI products in minutes — not hours or complex setups.
  • Design visually on the AI Product Canvas instead of managing hidden logic or tools.
  • Deliver instant, branded reports and presentations that prove value before the sales call.
  • Refine copy, questions, and logic directly on the canvas — no rebuilds required.
  • Protect your IP by productising outcomes, not exposing your full methodology.
  • Shorten the sales cycle by showing clarity and direction upfront.

For Clients & Audiences

  • Instant, personalised guidance that feels like real expert thinking — not a generic quiz.
  • Clear next steps delivered through interactive reports or presentations.
  • Frictionless access via a simple link — no accounts or learning curve.
  • A tangible preview of working with you before committing time or money.
  • Higher trust and confidence from outcomes that feel considered and relevant.

For the Market

  • Shifts AI from experimentation to practical, client-facing delivery.
  • Replaces static lead magnets with living, personalised product experiences.
  • Introduces a new category: visual AI product building on a shared canvas.
  • Raises expectations — from downloading PDFs to receiving guided outcomes.

Turn leads into clients
with instant AI Products.

Provide instant, personalised experiences for each and every new prospect. Ready to become productised?

Build a product in minutes