The Productised Blog
Ideas & playbooks on AI productisation
Turning your knowledge, frameworks and advice into branded, self-serve AI products your audience can actually use.
AI Is Moving From Answers to Outcomes
Anthropic’s latest Economic Index shows 93% of Claude conversations now produce something people can use. Here is what that shift means for AI software.
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Become Enabled, Not Replaced by AI
Some AI tools for consultants are built to replace you. Some are built to fill your calendar. Here is how to tell which is which before you buy.
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What Is AI Productisation™?
AI productisation is how experts turn their knowledge, frameworks and advice into branded, self-serve AI products. Here is what it means and why it matters.
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Productisation: How to Package Your Expertise Into a Product
Productisation turns a bespoke, time-for-money service into a repeatable product. Here is a practical framework for doing it — and where AI fits in.
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Turn Claude Conversations Into Client-Ready Deliverables
You already do your best thinking inside Claude. Here is how to turn those conversations into branded assessments, lead magnets and deliverables your audience can use.
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The GROW Framework™: Turn AI Products Into a Growth Engine
Generate, Retain, Onboard, Win — the four-step GROW framework for using AI products across the whole customer lifecycle, not just lead capture.
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Why an AI Tool Beats a PDF Lead Magnet Every Time
The downloadable PDF is dying as a lead magnet. Here is why a personalised AI tool converts better, qualifies harder, and tells you more about every lead.
Read →How to Build an AI Assessment That Qualifies Leads
A step-by-step guide to designing an AI-powered assessment or scorecard that delivers real value to users and surfaces your best-fit leads.
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