The Productised Blog
Turning your knowledge, frameworks and advice into branded, self-serve AI products your audience can actually use.
Some AI tools for consultants are built to replace you. Some are built to fill your calendar. Here is how to tell which is which before you buy.
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AI productisation is how experts turn their knowledge, frameworks and advice into branded, self-serve AI products. Here is what it means and why it matters.
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Productisation turns a bespoke, time-for-money service into a repeatable product. Here is a practical framework for doing it — and where AI fits in.
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You already do your best thinking inside Claude. Here is how to turn those conversations into branded assessments, lead magnets and deliverables your audience can use.
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Generate, Retain, Onboard, Win — the four-step GROW framework for using AI products across the whole customer lifecycle, not just lead capture.
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The downloadable PDF is dying as a lead magnet. Here is why a personalised AI tool converts better, qualifies harder, and tells you more about every lead.
Read →A step-by-step guide to designing an AI-powered assessment or scorecard that delivers real value to users and surfaces your best-fit leads.
Read →Productised gives your expertise a branded URL, captures every lead, and delivers personalised value before the first call.