The Strongest Case for Chatbots: Internal Business Applications

While they provide an impersonal client experience, there’s still a strong case to be made for using chatbots within the inner workings of your business. This is because the limitations of chatbots from the client’s perspective have little relevance in the business environment. 

Here’s 5 benefits that result from the strategic use of chatbots within your business. 

1. Improved productivity: An internal chatbot enhances your overall business productivity by handling those pesky repetitive queries from your employees and automating simple workflows.

2. Ease of training: With solutions such as Chatbase, Botsonic or Fini, training the bot on business-specific data, documentation and workflows is relatively simple.

3. Task streamlining and reduced dependence on SOPs. Many potential use cases exist when it comes to using chatbots for business tasks; from handing of scheduling, meeting reminders and basic AI tasks through to the automation of team onboarding and training. Depending on your approach to running your creator business, you may also find a chatbot to be a worthy replacement for a number of your SOPs, especially those that are less detailed.

4. Centralisation of your knowledge base: A chatbot can function as an extension of your knowledge base, enabling your employees to ask it for brand guidelines, policies and technical support without having to consult multiple documents or reach out to other team members for support.

5. Personalised employee learning and development: There’s plenty of scope for the use of chatbots that recommend personalised training resources for team members based on their role and progress. In this respect, chatbots can become the ideal solution for employees’ self-paced professional development.

Unlike the use of chatbots client-side which risks undermining perceived value and delivering an impersonal experience all around, internal business chatbots have definite value; from process streamlining, through to new employee onboarding and task automation. When the times comes to expand your business as a creator, the use of chatbots internally will help you manage workloads, reduce overhead and free up your human resources for tasks with increased ROI.

In a nutshell..

If your current value offerings are comprised of branded chatbots, prompt packs and reams of SOPs and worksheets, while they may unlock nuanced insights and provide actionable knowledge aplenty, the time-to-value equation is unlikely to be a favorable one. The bottom line is, your clients are on the hunt for the delivery of personalised value at the earliest opportunity and the only way to meet this need at scale is through the strategic application of AI productisation to your client acquisition and retention strategies that effectively complements your traditional offerings.