Conditional logic
Asks which box
Routes people through a pre-written tree. The questions stay fixed, the paths were decided in advance, and the result was already written before the respondent arrived.
Assessments
The diagnostic that thinks, not just branches.
Productised Assessments run on AI reasoning instead of a decision tree, so the outcome is generated live from what someone actually said, not selected from a shelf of pre-written result pages.
Watch the assessment flow
See how an AI-reasoned assessment feels in practice.
Watch the assessment experience from landing page to result, and see how Productised turns structured input into a more thoughtful, personalised outcome.
Branching vs reasoning
Conditional logic asks which box. AI reasoning asks what this actually means.
A branching quiz can see that someone answered "rarely" to a question about follow-up. It cannot understand whether that is a capacity problem, a confidence problem, a tooling problem, or a clarity problem. Reasoning can.
AI reasoning
Asks what this actually means
Weighs the whole picture the way a consultant would: the pattern across answers, the tension between responses, and the nuance inside open text.
What changes in practice
Generated live, qualified with nuance, useful before the call.
The shift is not just smarter routing. It changes how the respondent experiences your expertise and what the business learns before a sales conversation even begins.
Feels like working with you
The result sounds like someone actually read the answers carefully and responded with context, not like a quiz matched them to a canned bucket.
Qualifies with more nuance
Budget, readiness, urgency, confidence, tooling, and friction can all shape the recommendation together instead of being flattened into one branch.
Delivers value before the call
The assessment becomes the first moment your audience experiences how your thinking works, not just the form they fill in before a booking.
Design the whole experience
Landing page, intake, and output. All inside the conversation.
The assessment logic is only half the experience. The other half is what people see before they start and what they see when they finish — and both can be built the same way: by describing what you want in plain language.
Experience layer
Landing page
Describe the tone, the audience, and the promise. Productised adapts a designer foundation to your direction, or builds fully custom when you want to go further.
Experience layer
Intake flow
Build the questions, the reasoning objective, and the diagnostic framing in plain language inside Claude. No separate canvas to learn first.
Experience layer
Output page
Render a scored breakdown, persona result, narrative report, or recommendation page that feels designed for the shape of the finding.
Built once. Reasoned fresh, every time.
An assessment that works the way you would, at a scale you could not.
You build the methodology once: the questions, the scoring objective, and the tone of the output. From there, every respondent gets a result that was actually thought through for them, generated in real time, never pulled from a shelf of pre-written outcomes.
Start building assessments