Changelog

New

• Images from Claude — drop an image into your Claude chat, or design one in Canva with the Canva connector, and Claude adds it to your landing or result page. Claude can also draw icons and illustrations straight into a page. See Add images.

• Show a different image depending on answers — on result pages, any image or section can show only for the people it suits: by what they answered, by the AI's result (like their persona) or by their score. Just tell Claude, e.g. "show the family-home photo if they pick First home". See Show a different image depending on answers.

• A new Productised Default theme — a warm off-white background, Productised orange buttons and dark text, with a touch of brand yellow. New products start with it unless your workspace has its own default. Existing products keep their look.

• 16 new tools in the Claude connector (now 89) — see All tools:

  • Client workspaces — switch client from Claude, create a workspace for a new client (Agency plan), copy a product into another workspace, and change a workspace's settings (name, default theme, domain home page and favicon, AI disclosure, lead retention, hiding test runs). See Claude follows your workspace.
  • Brand voice from Claude — see and edit a workspace's brand voice in an editable card. The business name and booking link now fill result pages' footer and call-to-action button.
  • Workspace domains, start to finish — Claude can now activate a workspace domain once its DNS is in place, and remove one.
  • All your leads — the Leads page from Claude, with the same filters; delete leads when someone asks to be erased; and export leads and products as spreadsheets, on every plan.
  • Test with sample data — check a product for gaps and see its real result page filled with placeholder content, free and instantly, with a clear Test banner.
  • Result designs — apply any of the 24 designs straight from the gallery.
  • Sharing and welcome screens — get embed code (inline, full page, pop-up or chat widget) and platform steps, and pick how a product opens from a card of previews.
  • Plans — compare plans with live prices and upgrade in one click; plan limits now link straight to the checkout of the plan that lifts them.

• Leads — every lead in your workspace, across all its products, on one page. Find it under Products in the sidebar. Search by name, email or answer; filter by product, status, score, date, hot leads or contact details; change a lead's status in place; and download everything (or just the leads you select) as a CSV. You can also set the status of, export or delete several leads at once.

• A score for every lead — when a product has no scored questions, Claude now gives each finished lead an AI fit score from 0 to 100, with a one-line reason. It shows on the Leads page (marked AI), the dashboard, Analytics and in exports. See How scoring works.

Improved

• Variables & images — the Settings page for your reusable values and brand images is now called Variables & images.
• Hot leads — a hot lead is now one its product rates high (70% and above by default), whether the score comes from scored questions or the AI fit score.
• Scoring on by default — Build with AI and building with Claude now switch scoring on for every scorecard, assessment, diagnostic, audit, readiness check and quiz.
• Clearer results — a rating such as "Moderate fit" now only appears when there's a real score behind it. Leads without a score no longer show a placeholder rating in Analytics.
• Claude stays in one client — the morning briefing, hot leads, recent activity, workspace stats and Brain now only draw on the workspace you're working in, and Claude's "hot" and scores match the Leads page.
• Copies are complete — copying a product (from Claude, or with a template link) now keeps its theme, model, personalisation, intake cap, AI disclosure and result pages exactly as they were.
• Client pages show the client's name — result-page footers now default to the client workspace's name, and new products made through Claude start with the workspace's logo in the footer badge.
• AI Insights and Talking Points in Claude follow your plan, as in the app (Pro and Agency).

New

• A new Brain, with a Workspace map — Brain has been rebuilt. The chat shows which sources it's drawing on (switch them on or off per chat), keeps a record of what it looked up, and shows its plans coming together step by step. The new Workspace map puts your whole workspace on one screen:
  • Your products stand in lanes for their funnel stage — TOFU, MOFU, BOFU and Delivery (plus Community, if you use it).
  • Each product is a column. Its height shows how many leads it brought in over the period you pick (Last 30 days or All time).
  • Each column is banded by lead quality — Strong, Developing and Opportunity, with unscored leads in cream.
  • The Knowledge lane holds your sources and memories, and dashed outlines mark ideas and gaps.
  • Click a product to see its leads, quality, last response and whether it's live, then Ask Brain what to do next. Gaps to look at lists your saved ideas and products with no leads in 30 days, and Map / List switches to rows.
• 19 new result page designs — products can now finish on a designed result page that fills itself from the conversation: Growth Diagnostic, Readiness Scorecard, Maturity Ladder, Audit Checklist, Benchmark, Coaching Fit Check, SWOT Analysis, Priority Matrix, Cost of Inaction, Best-fit Recommendation, Risk Register, Action Plan, Timeline, Scope & Price Estimate, Budget Allocation, Strategy Report, Proposal, Future-state Story and Content Kit. That's 24 designs in all. Every design except Risk Register can be picked in Build with AI; all 24 are available through the Claude connector.
• Language setting for every product — choose the language a product speaks: English, German, French, Spanish, Italian, Dutch or Portuguese. It covers the greeting, every question and answer option, the AI Agents' analysis and the result page. Find it on the AI Product node under Conversation → Collection Instructions → Language.
• AI disclosure — your landing, chat and result pages can now show "You're engaging with AI. By continuing, you acknowledge our Privacy Policy and AI Notice." Link your own privacy policy or write it in the app, and we host it on your product's own address. The AI Notice is drafted for you in your workspace's name, and you can edit it or link to your own. It's on for new products by default, and you tick which existing products show it, in Settings → AI & connections → AI Disclosure.
• Data retention — choose how long each workspace keeps its leads, for example 365 days. Leads older than that are deleted automatically in a daily clean-up. Find it in Settings → Client settings → Data retention.
• Delete a single lead — when someone asks to be erased, delete their lead permanently from the product's Analytics → All Results table.
• Settings for each workspace — Brand Voice, variables, branding, Brain and lead emails now belong to the workspace you're in, so different clients or brands never mix. Every settings page says whether it applies to one workspace (This client only) or the whole account (Every client on the account).
• A Claude key per workspace — on any plan, give a workspace its own Claude key from the This workspace card in Settings → AI & connections → Claude API Key, or let it use the account's key.
• Usage & cost — see what the AI cost to run in each workspace, month by month, with a breakdown by product for the workspace you're in, and download the monthly figures as a CSV. Find it in Settings → Account & billing → Usage & cost.
• A new dashboard — an overview of your workspace, including your latest response.
• Verified in Claude's directory — the Productised connector is now verified in Claude's connector directory.

Improved

• Build with AI — result designs appear as preview cards, so you can see a result before you build. Choose how your product opens (a written landing page is recommended), pick from all 20 themes, and your theme carries through to the landing and result pages. A build screen shows each part as it comes together.
• Faster, more reliable builds — Build with AI now runs on our servers, and results use your product's scoring, settings and AI Agents' analysis.
• Auto language — on Auto (the default), a product speaks the language its instructions are written in, from the very first question. Existing products need no changes.
• Test runs reach the result page — a run started from a product's demo link (?demo=true) now goes all the way through to its result page, so you can test an unpublished product end to end.
• Workspace custom domains — product links on a workspace domain now open the right product, pages show the product's own favicon and title, you can choose where the domain's home page sends visitors and set a default favicon, and new products get a web address automatically.
• Connector cards — all 18 of Claude's in-chat cards for Productised have been redesigned, now with dark mode.
• Settings, analytics and product settings — redesigned to be clearer and more consistent, with helpful empty states when there's nothing to show yet.
• Translated pages — product pages declare their own language and keep working when a visitor's browser translates them.
• Simpler Profile settings — the interface-language option has been removed from Profile. Language is now set per product, so one workspace can run products in different languages.
• Security — tighter protections across product pages, uploads, sign-up and the API.

Fixed

• Result pages no longer run bullet lists together into a single paragraph.
• Reference Material now reaches the AI when a product runs.
• Workspace design system changes now save.
• Demo sessions no longer end after the first answer.
• The MCP node now works when a product runs from the app.
• Revising a product from Claude no longer blanks its designed pages.
• Result pages keep their borders and full-size headline score.
• Pages no longer flash or reload while loading.

Removed

• The Credits page and the review-for-credits offer. Your credit balance is on Settings → Account & billing → Subscription, under the Usage tab.
• The Digital card and Debug settings pages.

New

• Image variables — variables can now hold an image, not just text. Upload your logo, headshot or product photo once in Settings → Variables, and reuse it on every result and landing page with a single {{ custom:key }} token. It drops straight into an image tag — <img src="{{ custom:brand_logo }}"> — and swapping the image in Settings updates every page that uses it, with no rebuild.
• Variable palette on the canvas — open a Page node and its Variables you can use panel lists your custom values, brand images, form fields and AI outputs, each as a click-to-copy token.
• Claude sees your variables — ask the connector "list my custom variables" while working on a product and it returns every token and image, ready to place. Say "use my logo in the header" and Claude wires it into the page for you.
• Lead emails — switch on Lead Notifications in a product's Settings → Deployment and you get an email each time someone completes it, with their name, email, status, and score and segment if the product scores leads. High scorers are flagged as hot. It's off by default, so you choose which products email you.

Improved

• Redesigned Variables settings page — a clearer, beginner-friendly walkthrough of what variables are, the difference between text and image variables, and the three ways to use them (copy a token, pick one on the canvas, or ask Claude).

Fixed

• Workspace image upload — uploading an image variable from Settings → Variables no longer fails with a "Product ID is required" error, and .svg logos are accepted.

New

• Design in Claude Design — bring pages designed in Claude's visual canvas into Productised. Keep the connector in the same chat and just say "use this as my output page" — Claude produces the right format, wires your product's tokens, and saves it. The connector now reads your product's blanks up front (get_variables + get_design_system) and offers to design with you or take a Claude Design frame. Read the guide →
• Productised vs Claude Artifacts — a new explainer on why a hosted, data-capturing Productised product is the right tool for lead-gen funnels, where a one-off Artifact isn't. Compare →

  Improved

  • MCP connection test — connecting an external server (HubSpot, Notion, Linear, Slack, etc.) now performs a full handshake, so valid credentials are verified correctly against modern stateful servers instead of failing the check.
  • Documentation search in the connector now reaches the live docs reliably.

  Fixed

  • Claude Design offline export guidance — the "Export → Standalone HTML (offline)" file is a React bundle, not static HTML; importing it produced a blank page. The connector now flattens designs to static HTML automatically and warns against the raw offline file.
  • Plan generation no longer hangs when the AI service is busy — it returns a clear "try again shortly" message.

New

• Brain Sources tab — upload PDFs, TXT, MD, and CSV files or paste URLs directly into Brain. Files are indexed into your workspace knowledge base and drawn on in every Brain conversation.
• Prompt chaining on the canvas — chain multiple AI Product nodes in sequence. Pass outputs from one node to the next using {{ node:varName }} syntax in any downstream prompt or outcome.
• Scoring Node enhancements — define named persona profiles with custom score thresholds. Each persona can route to different outcome content, a different CTA, and an optional redirect URL.

Improved

• Variable picker updated to include chained node outputs alongside form fields and custom variables.
• Brain Chat response quality improved when Sources are active — citations now surface inline.

Fixed

• Canvas edge reconnection occasionally failed to persist after save. Resolved.
• Scoring Node threshold validation allowed overlapping ranges. Now enforced on save.

New

• Brain — workspace-level AI assistant to help you decide what to build and how to position it. Accessible from the main nav; not tied to any individual product.
• Brain Memory — automatically saves context from every conversation so you never have to re-explain your business, audience, or methodology.
• Brain Ideas — BUILD_THIS cards surface build-ready concepts from your conversations. Open any card directly on the canvas to start building immediately.
• Conversation tier limits — Free (1 Brain conversation/month), Starter (5/month), Pro (unlimited).

Improved

• Workspace onboarding updated to introduce Brain in the first session.

New

• Funnel view in the gallery — organise and filter your products by funnel tier: ToFU, MoFU, or BoFU. Assign a tier to any product from its settings.
• Product colour labels — tag products with a colour for visual organisation at a glance.
• Compact and Visual view modes — switch between a dense list view and the card grid depending on how many products you're managing.

Improved

• Gallery filter bar redesigned — filter by funnel tier, label, and status simultaneously.
• Product card now shows funnel tier badge alongside status.

New

• Scoring Node — add a Scoring Node to the canvas to evaluate collected responses and produce a numeric score. Three modes: AI Judgement, AI Scorecard, and Advanced Manual.
• Per-field score weights — in Advanced Manual mode, assign a weight to each collected field so the scoring reflects what matters most to you.
• Persona profiles — define named segments (e.g. "Ready to Scale", "Building Foundations") with custom content, CTAs, and optional redirects. Each persona activates when a response falls within its score threshold.

Improved

• AI Scorecard mode now accepts a rubric description alongside the numeric range, giving the AI clearer grading criteria.

Fixed

• Outcome pages occasionally showed raw variable syntax when a field was left blank. Now falls back to an empty string gracefully.

New

• Brand Voice (formerly Offer Profile) — captures your positioning, methodology, credentials, target audience, and guardrails. Feeds every AI Product in your workspace.
• AI Brand Voice builder — a short guided conversation that helps you build and refine your Brand Voice without starting from a blank form.

Improved

• Brand Voice now feeds Brain conversations as well as product outputs — consistent context everywhere.
• Renamed throughout the app from "Offer Profile" to "Brand Voice" for clarity.

Fixed

• Brand Voice changes not reflecting in active products without a manual save. Resolved.

New

• Connections Power — send lead data to external tools automatically after a product is completed. Supported destinations: Gmail, Google Sheets, HubSpot, Slack, Airtable.
• Zapier integration — trigger any Zap on product completion using the structured webhook payload.

Improved

• Webhook payload restructured — now includes the full response object: all collected fields, AI outputs keyed by node variable, timestamp, and product metadata.
• Connections setup moved to a dedicated canvas node so the data flow is visible and editable alongside your other nodes.

New

• Rich page builder for Report and Document outcomes — drag sections, add blocks, and arrange your outcome layout visually.
• Variable browser — search and insert any collected field, AI output, or custom variable into your outcome content using {{ category:key }} syntax. Preview live values from the latest response.
• Theme presets — choose from a set of pre-built visual themes for outcome pages, then customise from there.

Improved

• Report and Document outcomes now inherit Brand Voice styling defaults on creation.
• Outcome preview loads faster — no longer requires a full page reload when switching between responses.