Anthropic Verification Announcement
AI-Powered Products

Turn visitors into qualified leads

A branded landing page, AI that adapts to every answer, and a personalised outcome written for each prospect. You get a scored lead with talking points for the call.

More Value Delivered

Start delivering more value

Prospects get a personalised outcome worth their time, so they tell you more. You get every answer, a summary of what they need and talking points for the call, and the relationship starts warmer before you’ve said a word.

Get started
Capture: the old way vs the new way

Old lead magnets give everyone the same result

Scorecards, quizzes and funnels all end the same way. Here’s what changes when there’s AI between the landing page and the result.

The old lead magnet

  • “Take the quiz, get your score”: a weak offer
  • A generic landing page
  • More questions, just to build a “score”
  • Feels like a form, so people drop off halfway
  • A score bucket or a bland results page
  • A result they forget once the tab is closed
  • Name, email and a number
  • You follow up cold, guessing what they need

An AI-Powered Product

  • A more compelling offer that converts higher
  • A branded landing page that sells their result
  • AI that adapts and follows up on vague answers
  • Feels like advice from an expert, so more people finish
  • A personalised outcome for their situation
  • An outcome worth saving, sharing and acting on
  • A scored lead with a summary of what they need
  • You follow up warm, with talking points for the call
The old build vs the new build

Stop fighting an AI builder bolted on to an old platform

Legacy platforms have bolted an AI panel onto the same old editor. It can only touch the copy, you can’t switch it off, and it takes days to create something you would consider sharing with your audience.

Building in legacy platforms

Tabs, blocks, logic rules and an AI panel you can’t close.

Building with Productised × Claude Connector

Say what you want changed. It’s done, in minutes.

  • 01

    You already write it in Claude

    Lots of people draft their questions in Claude, then rebuild the whole thing by hand in a platform. Here Claude builds it, publishes it and keeps changing it.

  • 02

    Ask for anything, not just copy

    Drop in your website link or upload your logo and images, and the connector designs it in your brand. Then ask for new sections, fonts, layouts, question order or scoring.

  • 03

    Your whole stack, one conversation

    Pull your brand from Canva and your offer from Notion, build the product, then send every lead to HubSpot or Pipedrive. All in the same Claude chat, with the connectors you already use.

The Upgrade

What’s inside an AI-Powered Product

A landing page, an AI step and an outcome, and no, it’s not a chatbot. The AI in the middle is what turns a form into something worth finishing.

audit.calderfinch.com
The 3P Growth Audit landing page
Products vs Assets

Which one do you need?

They work together: a Product brings someone in, an Asset wins and serves them.

AI-Powered Products Assets
Its jobBring new leads inWin the work and deliver it
Who sees itAnyone with the link: ads, socials, your websiteThe people you choose to send it to
What it isLanding page, adaptive AI questions, personalised outcomeA proposal, deck, case study, report or one-pager
Who writes itAI writes a new outcome for every visitor, automaticallyYou and Claude, once, for the person you’re sending it to
What you get backA scored lead, their answers and talking pointsWho opened it, for how long, and where they stopped
Where it livesYour domain, brandedYour domain, branded
How you build itAsk ClaudeAsk Claude

Choose your plan

Cancel any time. Add your own Claude API key on any plan to unlock unlimited leads.

Starter

$19 / month

For solo experts and consultants

Start 7-day trial
  • 1 Live AI-Powered Product
  • All outcome types
  • Branded Assets with view trackingIn beta
  • 100 leads a month
  • Unlimited leads with your own Claude key
  • Custom domain and branding
  • Lead analytics and CRM export

Pro

Recommended

$59 / month

For several offers and real lead volume

Start building
  • 10 Live AI-Powered Products
  • All outcome types
  • Branded Assets with view trackingIn beta
  • 300 leads a month
  • Unlimited leads with your own Claude key
  • Custom domain and branding
  • Sentiment analysis

Agency

$199 / month

For agencies running clients

Learn more
  • Unlimited client workspaces
  • Unlimited AI-Powered Products
  • Branded Assets with view trackingIn beta
  • 5 team seats
  • Your own Claude key, no credits
  • Each client’s domain and branding
Better together

From first click to happy client

Products and Assets share your brand, your domain and your Claude conversation.

  1. Capture

    A prospect finds your AI-Powered Product

  2. Capture

    You get a scored lead with talking points

  3. Close

    You send a proposal as an Asset

  4. Close

    You see it read and follow up at the right time

  5. Deliver

    Reports and updates go out as Assets too

Winning clients, reimagined.

Add Productised to Claude and have your first AI-Powered Product live today.