Productised is Verified By Anthropic

Productised is now an Anthropic-verified connector in Claude's connector directory.

As of September 22, 2026, fewer than 30% of the connectors listed in the directory had received Anthropic's verified designation. For us, that makes this more than a badge. It is recognition that Productised has been through an additional level of review against Anthropic's requirements for quality, safety and compatibility.

Getting there took months of work.

We spent that time aligning Productised with Anthropic's requirements, making changes where we needed to, and going through a process that was understandably a little intimidating. We were building a product around Claude and MCP, and now one of the companies leading the development of that ecosystem was looking closely at what we'd built.

It was scary at times, but we had put in the work and respected the process. When the verification came through, it was a genuinely significant moment for our small team.

It also mattered because we had already started seeing real demand for what we were building. Since launching our MCP connector, Productised has attracted more than 500 signups organically, without paid advertising. People were finding us, connecting Productised to Claude and exploring what could be built with it.

That gave us confidence that we were solving a real problem. Anthropic's verification gave us another kind of confidence: that the way we had built Productised as part of the Claude ecosystem stood up to a much higher level of scrutiny.

Why Anthropic verification matters

Claude's connector ecosystem is growing quickly. There are now thousands of connectors that allow Claude to work with different applications, services and data sources. But not every connector has been through the same review process.

For businesses, that distinction matters. Connecting an AI system to your knowledge, customer information, internal workflows or business operations is different from installing another browser extension. Users need to have confidence in the tools they are connecting to Claude.

Anthropic's verification process provides an additional signal that a connector has been reviewed against its requirements. It does not mean a connector is guaranteed to be perfect or risk-free, but it does give users another reason to understand and trust the integration they are choosing.

For Productised, that was exactly the kind of process we wanted to go through.

Building an extension of Claude, not another AI wrapper

From the beginning, we didn't want Productised to be another AI application that happened to connect to Claude. We wanted to build an extension of the Claude ecosystem.

Claude is exceptionally good at reasoning, analysing information, researching and working with knowledge. Productised takes those capabilities and extends them into an area that Claude itself isn't trying to own: helping businesses turn their expertise into things they can actually use with prospects and clients.

That includes assessments, diagnostics, scorecards, recommendation tools, lead magnets, reports and other branded experiences.

Through the connector, Claude can work with Productised across much more than simply generating text. It can create and manage products, work with leads, access analytics and use the wider functionality needed to take something from an idea in a Claude conversation to a finished experience that can be shared with a prospect or client.

That is the role we believe connectors can play at their best. They don't need to replace Claude. They can extend what Claude is capable of doing into parts of a business that sit outside the model itself.

And that is why Anthropic verification means something to us. We didn't build Productised to compete with Claude or hide the technology underneath another layer of branding. We built it around Claude, using MCP to make its capabilities more useful for a specific group of businesses.

The fact that Anthropic reviewed that work and gave Productised its verified designation is something we're genuinely proud of.

We're still early, but we're excited to keep building alongside Anthropic and give our users the benefit of an ecosystem that is evolving quickly. As Claude and its capabilities continue to grow, so does the opportunity for Productised to help businesses do more with it.

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